Have you ever heard of Joe Girard? Joe was a car salesperson who worked at a Chevrolet dealership in Detroit, Michigan. All of Joe’s business came from referrals. How did Joe become the top salesperson in the world and get inducted into the Automotive Hall of Fame?
Joe developed a system of staying in touch with his customers and potential clients. Every phone call or personal contact he made. Joe would write down on a file card any relevant information. He then sent everybody on his list a unique greeting card every single month! These weren't high pressure sales letters, just friendly reminders to let people know he was thinking about them.
In fact, Joe sent out 13,000 hand written greetings cards per month to his customers with the help of 2 assistants celebrating everything from Halloween to Ground Hog Day.
Appreciation Marketing is communicating appreciation to your customers and prospects showing them in a tangible way how much you care.
Everyone has an invisible sign on their heads that says “Make me feel important” and when you do that sincerely your customers and prospects will love to do business with you and will enthusiastically refer their family, friends, co-workers and business associates to you.
In today’s business climate it is essential for success to show how different and unique you are and how much you care.
Here’s a video from my friend Jay McHugh, a real estate agent in the Boston area, on how he is using greeting cards to expand his business.
Joe developed a system of staying in touch with his customers and potential clients. Every phone call or personal contact he made. Joe would write down on a file card any relevant information. He then sent everybody on his list a unique greeting card every single month! These weren't high pressure sales letters, just friendly reminders to let people know he was thinking about them.
In fact, Joe sent out 13,000 hand written greetings cards per month to his customers with the help of 2 assistants celebrating everything from Halloween to Ground Hog Day.
Appreciation Marketing is communicating appreciation to your customers and prospects showing them in a tangible way how much you care.
Everyone has an invisible sign on their heads that says “Make me feel important” and when you do that sincerely your customers and prospects will love to do business with you and will enthusiastically refer their family, friends, co-workers and business associates to you.
In today’s business climate it is essential for success to show how different and unique you are and how much you care.
Here’s a video from my friend Jay McHugh, a real estate agent in the Boston area, on how he is using greeting cards to expand his business.
Real estate agent Jim McCord on why he uses SendOutCards
SendOutCards Products & Possibilities
How SendOutCards Works.
Why send a card?
Watch the video below for step-by step instructions.
(It may take a few seconds to start so be patient.)
(It may take a few seconds to start so be patient.)